There are few beauty brands whose name rings bells in the beauty space like Estee Lauder. A global beauty company with a portfolio that spans across makeup, skin care, hair care, and fragrance, Estee Lauder is a leader in beauty and has been for decades. Launching in 1946 with just four simple skin care products, Estee Lauder was able to change the beauty industry forever. Over the past few decades, Estee Lauder has continued to blossom into the legacy brand we know today, expanding into Estee Lauder Companies and acquiring complimentary beauty companies and indie brands along the way.
Estee Lauder: A Complete History
Estee Lauder was created in the early 1940’s by Josephine Esther Mentzer. Due to her relation to a Hungarian chemist, Josephine—who went by the name Estee, became educated in the world of skin care and the special attributes needed to develop face creams. While it may seem like this would be the natural start of Estee Lauder’s career, she initially pursued a different career path in acting based on her belief that the epitome of beauty could be found within actresses. Her career in show business was quite short as it didn’t take long for Estee Lauder to feel the pull back to her origins of skin care and the desire to create face creams with her name on them.
Looking towards her roots, Estee Lauder relied on the knowledge she had gained along the way. Details like taking care to cleanse the skin with gentle cleansers like oils instead of harsh chemicals that were known to strip the skin became an important aspect. By 1946, Estee Lauder and her husband Joseph Lauder were ready to release their skin care products to the world. Or to New York City at least. With just four simple products designed to provide you with healthy, beautiful skin, the Estee Lauder brand was born.
The first iteration of Estee Lauder consisted of the Estee Lauder Cleansing Oil, Estee Lauder Skin Lotion, Estee Lauder Super Rich All Purpose Creme, and the Estee Lauder Creme Pack. It would only take two years after their creation for Saks Fifth Avenue to pick up the Estee Lauder brand, helping it to become one of the most celebrated and recognized beauty companies in the world.
In the following decades after Estee Lauder’s groundbreaking Saks Fifth Avenue launch, the brand took an innovative approach to selling. With each product bought, customers would leave with an assortment of free samples, further pulling them into the magic and effectiveness of the Estee Lauder brand. By 1960, Estee Lauder had grown from a national beauty brand to an international one establishing offices across the world from London to Hong Kong.
The Estee Lauder brand we know today is a combination of the legendary Estee Lauder beauty lines and the parent company Estee Lauder Companies. Alongside the line that started it all you can find established beauty powerhouses like Clinique, Bobbi Brown, La Mer, and MAC along with newcomers Becca, Glam Glow, and DECIEM and more.
Estee Lauder Skin Care Products
Estee Lauder is home to countless products across the makeup, skin care, fragrance, and hair care space. It would be impossible to cover all of the beloved products under the Estee Lauder umbrella, however, there are a few that are loved amongst fans of the brand today.
Estee Lauder Advanced Night Repair – Synchronized Recovery Complex II: If you’re concerned with fighting the signs of the age, this top-rated Estee Lauder serum is a great place to start. The Estee Lauder Advanced Night Repair Serum works to smooth and brighten the skin along with improving the texture for a naturally radiant and youthful complexion. The Estee Lauder Advanced Night Repair Serum is oil and fragrance free, non-comedogenic which means it won’t clog pores, and designed to work across skin types and complexions.
Estee Lauder Revitalizing Supreme+ – Global Anti-Aging Cell Power Creme: The name of this cream alone should advise you about the power it holds. This Estee Lauder creme is a multi-tasking cream that was created to keep skin youthful and refreshed. The secret of the Estee Lauder Revitalizing Supreme+ lies in its potent formulation that contains ingredients like moringa extract which works to nourish the skin and stimulate collagen production. This allows the Estee Lauder Revitalizing Supreme creme to reduce the appearance of common imperfections like fine lines and wrinkles while tightening the skin and boosting elasticity.
Estee Lauder Advanced Night Repair Eye Concentrate Matrix – Synchronized Recovery: If you’re on the hunt for an eye serum that works overtime to help revitalize tired eyes, you’ve found your match. This Estee Lauder eye treatment works to deeply hydrate the sensitive skin around our eyes while boosting strength. Packed with super moisturizing hyaluronic acid, the Estee Lauder Advanced Night Repair Eye helps to minimize inflammation that causes puffiness, neutralize discolorations, and smooth fines lines and wrinkles.
Estee Double Wear – Stay-in-Place Makeup: Although Estee Lauder is a brand that was built on skin care which led to its name becoming synonymous with skin today, the company has established itself as a key player in color cosmetics with its extensive offerings of makeup products. One of the most popular Estee Lauder makeup products is the Estee Lauder Double Wear Foundation. A long-lasting, buildable foundation that is available in 42 shades. Along with its impressive shade selection, the Estee Lauder Double Wear foundation promises a full 24 hours of flawless, comfortable coverage that looks just as good at the end of the day, as when it is applied. With a water resistant and smudge proof formulation, this foundation is definitely one to try.
Estee Lauder Reviews
The legacy and the popularity of the Estee Lauder brand can almost speak for itself. This is a brand that has not only survived over decades, through economic and technical changes and a new social landscape, but it has thrived. Common Estee Lauder reviews celebrate the brand for their effective formulations that help to improve the appearance and texture of the skin. There are also countless Estee Lauder reviews that appreciate the versatility of the brand with notes that it can be used across ethnicities and skin types with positive results. And if that isn’t enough to convince you, there are a host of clinical Estee Lauder reviews that have women experiencing dramatically firmer, more hydrated, and youthful skin after use of specific Estee Lauder products.