In the world of direct to consumer beauty brands, Beautycounter is the new kid on the block with a mission unlike many others in this space. A company devoted to progress when it comes to the regulatory standpoint in beauty, and one that is committed to delivering transparent cosmetics to the masses, Beautycounter has become a major player in the battle for safer cosmetics. Beautycounter skin care products are a reflection of the company that is as dedicated to change as it is to creating safer beauty products. And with over 100 Beautycounter products distributed by independent consultants, Beautycounter is changing the way people consume and understand safe, effective, beauty.
The Beautycounter Commitment to Safe Beauty
Beautycounter was founded only a few short years ago by creator Gregg Renfrew. Oblivious to the processes and regulations that beauty products undergo, Renfrew was surprised to learn how little those factors contributed to the personal care conversation. Once the Beautycounter founder discovered how many harmful ingredients were found in many of the cosmetic products found in her home and shelf, she made it her mission to put transparency and truth into an industry that lacked both.
The first Beautycounter skin care products were made available in early 2013 and included Beautycounter products for your face, skin, and hair. The Beautycounter goal was as and aimed to get a full range of personal care products into the hands and homes of as many people as it could. With that goal, Beautycounter launched via its e-commerce website and enabled the use of independent consultants to grow the brand and spread the safe beauty message across the world.
While Beautycounter products make up a major portion of the company’s business model, equally important to the brand is empowering people to take control of their health and become more knowledgeable about the products they are using on their bodies and in their homes. Beautycounter has become known for providing a wealth of information regarding safe beauty and has partnered with organizations like the Environmental Working Group to help everyday people get real information about the ingredients found in the personal care products they use.
Beautycounter Skin Care Ingredients
Being a company that is so committed to transparency, Beautycounter takes no shortcuts when it comes to openness and honesty regarding the ingredients used (and not used) in all of the Beautycounter products. From a rigorous ingredient selection process to a “never list” that promises to steer clear of some of the most harmful ingredients, Beautycounter’s dedication is infused across the brand.
The Beautycounter ingredient selection process begins with the brand’s banning of ingredients they have deemed both harmful and questionable. To date, that list contains an estimated 1,500 chemicals and additives commonly found in many personal care products. For ingredients that aren’t banned by Beautycounter, they are carefully screened, pulling data from multiple sources including health organizations, industry, and academic research. The final ingredients that Beautycounter selects to infuse into their formulations are then carefully sourced. Although Beautycounter does not label itself a natural or organic beauty company, over 80% of the Beautycounter skin care ingredients are in fact organic, natural, or plant-based. Between banning, screening, and sourcing, Beautycounter takes it one step further by embarking on a constant mission to understand the ingredients that are being used in the beauty industry.
Beautycounter houses a full ingredient list on their website which includes each and every ingredient that may be found in a Beautycounter product along with their function. You will find many oils found in Beautycounter products like argan, chamomile, and calendula along with a host of botanical extracts including algae, aloe leaf, and green tea. But, the Beautycounter ingredient list doesn’t just provide information on the natural based and organic ingredients you can find in Beautycounter products, it covers the things that aren’t natural as well to be transparent and provide you with detailed information to assure any synthetic ingredients used are not harmful to your health.
How to shop Beautycounter Skin Care Products
Ready to get your hands on some of Beautycounter’s safe and effective beauty products? There are countless Beautycounter skin care, makeup, bath & body products available for you and your whole family to use. While Beautycounter has become increasingly popular amongst consumers who are looking for transparent beauty, Beautycounter products aren’t available through many traditional retail channels. If you are hoping to try some Beautycounter products you can purchase through a Beautycounter consultant who is able to personalize your Beautycounter experience, shop directly from the Beautycounter website while obtaining valuable information on the cosmetic industry and ingredients, or shop one of the Beautycounter partnerships which include Target and various pop-up shops.
If you’re wondering how well Beautycounter products actually work, it’s good to know that there are numerous Beautycounter reviews that applaud the brand’s effectiveness. Many Beautycounter reviews focus primarily on the ingredients found in products and seem to be favorite amongst those with both eco-conscious beliefs and those with sensitive skin. While there are very few Beautycounter reviews that argue Beautycounter products are ineffective, there is a considerable amount that notes the products may be insufficient for those with more stubborn or problem skin concerns. Overall, those who have normal to minor skin concerns seem to benefit most from Beautycounter products.