There are few cosmetics companies that have managed to stand the test of time. In the beauty industry, specifically, there are countless brands that come and go overnight and there are those that stick around continuing to steadily rise. And then, among the cream of the crop, there are the few that are so iconic they change the way beauty is done forever. Mary Kay is one of those gems.
Mary Kay is a full service direct to consumer cosmetics brand that was founded in 1963 by legendary entrepreneur and philanthropist, Mary Kay Ash. Mary Kay Ash, considered one of the pioneers of the beauty industry, launched the innovative cosmetics brand we know today with 5 products in a 500 square foot store in Dallas, Texas. In contrast to her limited Mary Kay product line and modest space, Mary Kay Ash had a huge dream: to inspire and empower women all over the world to take control and transform their lives. And in turn, those same women could help to transform the lives of women around them. Not just with the high performing and top quality Mary Kay beauty products, but, with Mary Kay business opportunities that would allow women to experience financial freedom.
The History of Mary Kay
When you look at the Mary Kay brand today, it has quite the impressive portfolio. Home to over 3.5 million beauty consultants and offering more than 200 beauty products that are available in over 35 countries is quite the accomplishment. However, the Mary Kay story wouldn’t be complete without taking a look back at the company’s most humble Dallas beginnings and its upward journey to becoming a global beauty brand.
In Mary Kay’s first decade it was obvious that this was a brand that was going to be here for the long run. Just a year after opening her first store, Mary Kay launched a full skin care line for men. Identifying a market that was often overlooked in the personal care space. That very same year, the first Mary Kay convention was held—called a Seminar—and still remains to this day one of Dallas’ biggest beauty conventions.
By the second decade, Mary Kay had gone international, introducing its first contract in Australia. It had amassed quite the following of loyal customers headed by its dedicated 20,000 independent beauty consultants. It was during this time that one of Mary Kay’s original consultants surpassed $1 million in commissions. It’s safe to say that Mary Kay is the pioneer of independent beauty sales. As for the Mary Kay brand on a whole, the company had surpassed $300 million in total sales and was just beginning to pick up steam.
Over the next 30 years, Mary Kay would continue to lead the beauty industry gaining notable achievements like landing in Fortune Magazines’ 100 Best Companies to work for in America—twice—initiating a corporate recycling program, expanding into 20+ countries, and becoming a Fortune 500 company. One of Mary Kay’s most notable achievements, however, reaches well beyond sales. The establishment of the Mary Kay Ash Charitable Foundation—now simply called the Mary Kay Foundation—was a pivotal moment in the company’s history with a commitment to funding and researching cancers that affect women and assisting with violence against women.
For the past 50 years, Mary Kay has provided women across the globe with innovative skin care, top quality makeup, and invigorating fragrances, along with unlimited business opportunities. Today, Mary Kay has surpassed over a billion in sales and continues to remain a force in the ever expanding beauty industry.
The Mary Kay Products
What started out as 5 simple products has grown into an expansive portfolio of Mary Kay products that span across the Skin Care, Makeup, Body Care, Fragrance, and Mens’ spaces. Each Mary Kay product category hosts a number of unique and satisfaction guaranteed beauty products to meet your beauty concerns and needs. Among them, the Mary Kay skin care products are some of the most widely known and popular. The Mary Kay skin care products include the best-selling Mary Kay Time-Wise collection designed for mature skin and packed with anti-aging benefits. Other Mary Kay skin care collections include the Mary Kay Acne-Prone system designed to prevent and treat acne, the Mary Kay Botanical Effects collection which infuses the natural powers of botanicals into skin care, and of course the MK Men’s collection.
In the other Mary Kay categories, you’ll find a wide variety of options including everything from brow care to eye shadow, lipstick to foundation, body washes to lotions, and fragrance collections for both men and women.