There are few names in the competitive cosmetics industry that hold as much weight as esteemed makeup, skin care, and fragrance brand Estee Lauder. A leader in cosmetics and a pioneer of innovation, Estee Lauder has been a force in the industry with their high performing and sophisticated beauty products. For the past 65+ years, Estee Lauder has been committed to their founding philosophy that “Every Woman Can Be Beautiful” and has grown, expanded, and focused on creating a truly comprehensive company with a portfolio of numerous labels and brands to represent that commitment.
Behind the Estee Lauder Brand
The Estee Lauder company of today is one that looks vastly different from the Estee Lauder brand that began back in 1946. At that time, beauty visionary Estee Lauder created her namesake cosmetics line with her husband Joseph Lauder in New York City. With very modest beginnings, the Estee Lauder company started out with just four simple Estee Lauder skin care products. That premiere Estee Lauder skin care line consisted of the Estee Lauder Cleansing Oil, Estee Lauder Skin Lotion, Estee Lauder Super Rich All Purpose Creme, and the Estee Lauder Creme Pack. Working to distribute what are now considered iconic Estee Lauder skin care products proved successful and in just two short years Estee Lauder skin care products could be found in the prestigious department store Saks Fifth Avenue. The rest, as they say, is history.
Over the next two decades, Estee Lauder continued to grow and expand their luxury skin care products eventually making their way overseas by 1960 and landing in stores across London and Hong Kong. By the mid 1960’s Estee Lauder began to expand outside of luxury skin care with the addition of the Aramis Inc, the first men’s fragrance, and skin products of the Estee Lauder company. With the success of that line, Estee Lauder began to expand once again adding celebrated dermatology based brand Clinique to their line. The addition of Clinique to the Estee Lauder line up was a pivotal moment in the brand’s history as it served as the first dermatologist crafted, fragrance and allergy free line of the business which is one of the most recognized skin care brands today.
As a power player in the cosmetics industry at this point, Estee Lauder continued its reign by creating one of the most diverse cosmetics portfolios around. Today, the Estee Lauder Company is home to some of the most popular skincare, makeup, and fragrance brands including Smashbox Beauty Cosmetics, Aerin Beauty, Rodin, Glam Glow, Bobbi Brand, Origins, Tom Ford, Bumble and Bumble, Jo Malone, MAC, and a host more. You can find Estee Lauder Company products in luxury department stores and retailers around the world.
Popular Estee Lauder Brand Products
While the Estee Lauder Company is home to a robust assortment of beauty brands and lines, some of the most regarded products in the industry are part of the original Estee Lauder brand itself. A true leader in skincare, the most popular Estee Lauder products include the Estee Lauder Advanced Night Repair, Estee Lauder Revitalizing Supreme, and the Estee Lauder Advanced Night Repair Eye. These innovative anti-aging products of the Estee Lauder line are designed to combat the signs of age by diminishing the appearance of fine lines, wrinkles, and signs exhaustion in the skin. Working to suit all skin types and conditions, these Estee Lauder skin care products which include a serum, a moisturizer and an eye cream respectively target the common culprits of age like dull complexions, dehydrated skin, and normal imperfections. Each of these celebrated Estee Lauder skin care products is designed to work together with ongoing use to experience the best results. And as Estee Lauder has become known for, the results of using these Estee Lauder is noteworthy with 75% reporting more youth appearing skin in just under 4 weeks of use.
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