AMOREPACIFIC is a cosmetic company that was founded by Sung-Whan Suh, and established in 1945. It is one of the largest beauty companies in South Korea and features in the top 20 beauty companies globally. In 2012, under the current president and CEO, Kyung-Bae Su, AMOREPACIFIC generated net revenue of 3.02 billion. AMOREPACIFIC holds over 140 global patents in Asian botanicals and other skin related research and technology. It has 35 brands under its corporate umbrella, the most well-known of which is the skin care and cosmetics brand, Laneige.
History – The founder of AMOREPACIFIC, Sung-Whan, cultivated green tea on Jeju Island, a volcanic island off the southern tip of the Korean peninsula. As the nourishing skin care properties of green tea were becoming more and more clear to the skin care community, AMOREPACIFICwas established with the idea of incorporating green tea into skin treatments. From the time the cosmetic company came into being until now, green tea continues to form an important part of its product formulations and is still being grown in the mineral rich soil of the Jeju Island. The parts of the green tea plants that have the important skin care properties are usually harvested at the time of the day and year when their potency is at its highest, so as to reap maximum benefits when the plant is processed into skin care treatments.
Ingredients – Green tea extracts and other types of skin care botanicals, such as bamboo sap and red ginseng, form the basis of AMOREPACIFIC products.
- Green Tea –AMOREPACIFIC was one of the first companies to stabilize the epigallocatechin gallate (EGCG), a polyphenol found in green tea. EGCG acts as a strong, yet cell-friendly, anti-oxidant. Green tea is harvested for its oil, water, leaf extract, caffeine and Theanine, an amino acid.
- Bamboo sap – The sap obtained from bamboo trees is rich in amino acids and minerals. When used in professional skin care products, these ingredients help keep the skin hydrated.
- Red ginseng – Red ginseng, when harvested in the months of September and October, contains high levels of saponin. This chemical compound stimulates the production of hyaluronic acid in the skin, which strengthens the skin barrier and helps retain moisture.
Apart from the main elements, other ingredients such as; licorice extract ,to reduce redness and irritation; ginger root extract, to brighten dull skin and purge toxins; and water lily extract, to calm irritated skin, are also used.
Products – AMOREPACIFIC sells different products under cosmetics, health care and skin care categories. The list of products offered for sale includes cleansers, moisturizers, lotions, toners, sunscreens, eye gels, and exfoliators. Color cosmetics include foundations and concealers.
Some products containing bamboo sap and anti-oxidants, marketed by AMOREPACIFIC, claim to have anti aging skin care properties. There are also eye and lip treatment formulas that are meant for moisturizing sensitive areas around eyes and the lips. For sun protection, the company offers a variety of creams, a sunscreen with SPF 30 and 50.
The anti aging skin care products section consists of items containing green tea and anti-oxidant rich creams, serums, foundation, toner and an oil. These also tend to have enzyme peels for brightening and serum and creams to tighten skin.
AMOREPACIFIC Spa – In the US, the AMOREPACIFIC spa is situated on Spring Street, in New York. The spa offers facials for different skin types, with the price ranging from $140 to $250. One can also have waxing, facial, arm and body massage, different targeted treatments, and eye treatment. Skin care consultants are also available at the AMOREPACIFIC spa for complimentary consultation.
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