One of the oldest cosmetics companies in the world is none other than Japanese founded turned global beauty brand, Shiseido. Found in 1872 by Arinobu Fukuhara, Shiseido’s premiere Pharmacy is credited as being the first westernized pharmacy established in Japan. From that pharmacy over 140 years ago to a beauty distributor of breakthrough and established cosmetic brands, Shiseido, and the Shiseido Group portfolio has grown to become a cosmetics powerhouse available in over 120 countries.
The Story Behind the Shiseido Brand
Before we discuss Shiseido skin care specifically, we must take some time to look into the brand’s origins and where they are today. Originally established as a pharmacy and taking a few twists and turns in the beginnings of the brand’s life, the start of the Shiseido brand we know today began to take shape in the early 1900’s. The breakthrough Shiseido product was the Shiseido Rainbow Face Powder which was a revolutionary move in 1917 where the typical Japanese face powders were the standard white color. This seven color Shiseido powder set the tone for the brand and established them as a pioneer in the skin care space those many decades ago.
Over the span of Shiseido’s history, the brand has developed some of the most highly regarded skin care products focusing on anti-aging and brightening the skin. After solidifying its expertise in skin care, Shiseido began to branch out into other areas in the beauty space including makeup, fragrance, hair care, sun care, body care and even Shiseido skin care options for men. With that growth, Shiseido’s parent company, Shiseido Group, made moves in the cosmetic space to modernize which included acquiring some big name established brands like Laura Mercier, NARS, and Bare Mineral along with indie brands like Issey Miyake as well. Today, the Shiseido line and its celebrated skin care products exist alongside the impressive Shiseido Group portfolio of more than 100 brands sold worldwide.
The Shiseido Belief
In Japanese, Shiseido is translated to mean “praise the virtues of the earth which nurtures new life and brings forth significant values.” This phrase resonates through the Shiseido brand as a founding philosophy and mission to create highly effective and quality skin care products that provide significant improvements in the lives of women and men across the world.
At its core, the Shiseido belief is rooted in helping people live beautiful lives with a key element to that process being helping instill happiness through beauty while remaining sustainable. While Shiseido is first and foremost dedicated to the women and men who rely on the brand to help meet their skin’s most pressing and common needs, Shiseido takes a holistic approach to beauty by paying careful attention to all aspects of their processes along with how the world moves around them.
These core values and beliefs can be attributed to Shiseido’s Japanese roots which are infused throughout the brand. Whether it is their carefully curated proprietary ingredients, to the specially crafted formulations, to the elegant aesthetics of the brand, Shiseido seeks to be a holistic beauty experience for its customers and beyond.
A Few Shiseido Ingredients to Know About
Shiseido is a brand that is known for its complex formulations and powerful ingredients. It has been a pivotal theme throughout the brand’s extensive life. Shiseido’s dedication to ingredients has allowed it to be a pioneer in many ways. In 1985, Shiseido became the first cosmetics company to use a non-animal sourced version of renowned skin care ingredient hyaluronic acid.
Inside its core line up, Shiseido utilizes proprietary complexes to make their products unique. Some of the key Shiseido complexes include the Shiseido Ultimune complex, the Super Bio-Hyaluronic Acid N, and the WrinkleResist24 technology. Each of these Shiseido complexes is infused throughout specific products within the Shiseido line and are made by blending a number of unique ingredients.
Inside the Shiseido Exclusive Ultimune Complex, you can find Bulgarian rose water which is a gentle toner used for all skin types. This Shiseido complex also includes yeast extract which is known to help strengthen the skin and fight the signs of age due to environmental stressors and damages. This complex can be found throughout the Shiseido skin care Ultimune products. The Shiseido Super Bio-Hyaluronic Acid N complex is one that is true to its name and provides a potent dose of moisture and hydration to the skin. When hyaluronic acid is used in these doses, it is able to help stimulate the skin’s natural regeneration cycle. Inside the Shiseido WrinkleResist24 technology, you can find a blend of ingredients created to help combat the signs of aging in the skin including smoothing fine lines and filling wrinkles. Inside it, you can find chlorella, mukurossi, and gambir extract to give the complex its potency.
Popular Shiseido Skin Care Products
With a vast skin care line that spans across products and formulations to meet your skin’s every need, it would be near impossible to cover them all. Shiseido has always been committed to creating products that allow users to enjoy their healthiest skin. However, amongst the complete Shiseido skin care line, there are a few standout products that skin care experts and enthusiasts simply can’t get enough of.
Shiseido Ultimune Power Infusing Concentrate: This Shiseido concentrate is a powerful skin treatment that works to protect the skin from the most common damages that result in premature aging of the skin. Designed to work effortlessly with other supporting Shiseido skin care products, the Ultimune Power Infusing Concentrate has the unique ability to increase the effectiveness of any other products applied after its application. When used consistently, the award-winning Shiseido Ultimate Power Infusing Concentrate can help skin look more youthful and healthy.
Shiseido Bio-Performance Advanced Super Restoring Cream: This daily anti-aging moisturizer promises to transform the appearance of dull, saggy, lackluster skin. Known throughout the Shiseido skin care line as the ultimate solution for anti-aging, the Bio-Performance Advanced Super Restoring Cream works to lift the skin, firm the texture, and improve the look of skin by diminishing the appearance of wrinkles. As this anti-aging Shiseido cream works to transform the appearance of the skin, it also protects against common environmental stressors that are responsible for premature aging in the skin.
Shiseido Benefiance WrinkleResist24 Eye Contour Cream: Possibly one of the most beloved Shiseido skin care products is this Shiseido eye cream. Powerful and packed full of nourishing ingredients, the Shiseido Benefiance WrinkleResist eye cream works to reduce many of the common concerns that affect the eyes. This Shiseido eye cream helps to smooth wrinkles and reduce the appearance of crows feet while helping to brighten and rejuvenate the skin around the eyes. The result is revitalized eyes that look younger and more awake.
As one of the oldest cosmetics companies, an extensive product portfolio, and a number of impressive clinical reviews, Shiseido has definitely solidified its place amongst the skin care greats. Clinical Shiseido reviews typically show overwhelming signs of success including more moisturized skin, skin that is smoother in texture, and skin that is visibly improved. As far as consumers, many of the Shiseido reviews from fans agree that the products have had a tremendous effect with many Shiseido reviews noting healthier, more vibrant skin.