Aveeno is an American skincare brand that designs products with simplicity, nature and scientific innovation in mind. Establish in 1945 by brothers Sidney and Albert Musher, Aveeno’s products are formulated with naturally active ingredients that work to benefit the skin as well as helping to deal with skin conditions such as eczema, psoriasis, dry skin, dermatitis and sunburn.
The Aveeno name is derived from the scientific term Avena Sativa, which is the scientific name for oat and is the key ingredient used in Aveeno’s products. The oats in Aveeno’s product work to enhance the skin by protecting, buffering, cleansing, soothing and moisturising it.
Aveeno is now owned by Johnson & Johnson, but the principle of the brand remains the same, which is to provide products that are gentle on the skin and work effectively to give it the boost it needs.
Aveeno’s Absolutely Ageless collection consists of six products and works to give skin a healthy and youthful appearance. The products work by reducing the look of fine lines, diminishing the effects of collagen loss, boosting elasticity, maintaining texture and smoothing and toning the skin.
Because of their useful and effective properties, Aveeno’s Absolutely Ageless collection is aimed at those who are older. After all, the older you get, the less the skin produces collagen, and that means that the skin’s elasticity decreases. With the products from the Absolutely Ageless collection, you can slow down the effects of these changes.
Products in Aveeno’s Absolutely Ageless collection include:
- Aveeno Absolutely Ageless Daily Moisturiser with Suncreen Broad Spectrum SPF 30
- Aveeno Absolutely Ageless Restorative Night Cream
- Aveeno Absolutely Ageless Nourishing Cleanser
- Aveeno Absolutely Ageless Intensive Renewal Serum
- Aveeno Absolutely Ageless Eye Cream
- Aveeno Absolutely Ageless Pre-Tox Leave On Day Mask Lotion Broad Spectrum SPF 30.
The Aveeno Absolutely Ageless Daily Moisturiser with Sunscreen Broad Spectrum SPF 30 guarantees to help improve firmness and elasticity in just one week. With consistent use, the non-greasy Daily Moisturiser can help you to achieve nourished and younger-looking skin in a short period of time, as well as reducing the visible effects of collagen loss and protecting your skin against the sun’s UV rays (which causes skin to age faster).
Use the Day Moisturiser as part of your skincare routine along with Aveeno’s Absolutely Ageless Restorative Night Cream. When you get plenty of sleep – and a good night’s sleep – it helps to increase the skin’s glow and translucency. The Restorative Night Cream is like an aid to the process, working overnight to intensely nourish and hydrate dry skin, so you can wake up in the morning with revitalised and refreshed skin.
The Aveeno Absolutely Ageless Nourishing Cleanser is a staple is a cleansing routine. It removes impurities from the skin and preserves the skin’s natural moisture barrier, so you can cleanse your face without drying it out. As part of your morning skincare routine, combine with the Aveeno Absolutely Ageless Intensive Renewal Serum – which hydrates the skin and eliminates the appearance of fine lines – and the Aveeno Absolutely Ageless Eye Cream – which reduces puffiness and dark circles under the eyes.
Lastly, detox your skin and protect it against pollution and environmental aggressors with the Aveeno Absolutely Ageless Pre-Tox Leave On Day Mask Lotion Broad Spectrum SPF 30. This product is lightweight and non-greasy, and works as a day mask against pollutants and the sun’s UV ways, which can significantly age the skin.
Aveeno’s Absolutely Ageless products contain antioxidants, vitamins and general anti-aging ingredients to help effectively reduce the signs of aging, boost the condition and hydration of the skin and give the skin a youthful appearance. Most importantly, the products in the collection have all been formulated with one key ingredient: the Active Naturals Blackberry Complex.
The Active Naturals Blackberry Complex is clinically proven to reduce the effects of collagen loss – which reduces the elasticity of the skin – and helps to keep the skin looking young for longer. The Blackberry complex works to nourish the skin, helping it to retain moisture and giving it the refreshing and revitalising touch that it needs. With the blackberry as an essential ingredient and frequent use, Aveeno’s Absolutely Ageless products will help to keep the skin in tip top condition in the long term.
Customers rated the products in the collection an average of four stars out of five.
The Aveeno Absolutely Ageless Daily Moisturiser with Suncreen Broad Spectrum SPF 30 was rated an average of 4.4 stars. One person said: “I’ve been using this for three months, and it made my skin tone even and look the most healthy it’s ever been. I also live in Canada…we have really harsh cold weather where I live and it dries our skin out. This product literally brought my skin back to life.”
Customers using the Aveeno Absolutely Ageless Restorative Night Cream rated the product an average of 4.1 stars. One user said: “I use this cream every night on my face and neck. My favourite thing is the sweet, natural smell and the clean finish. It isn’t sticky or greasy. I use a gentle wash in the shower then apply liberally right after the shower before bed”
The Aveeno Absolutely Ageless Nourishing Cleanser was rated an average of 4.1 stars. A user said: “Love this cleanser. It is a mild foamy cleanser and smells amazing. It’s the only thing I’ve found that gives me that clean feel without making me dry. My only complaint is that I have a hard time opening the pump dispenser.”
The Aveeno Absolutely Ageless Intensive Renewal Serum was rated an average of 4.8 stars. One customer said: “Doesn’t sticky at all, absorbed so smoothly. This one makes skin so silky even during the night and next day the skin is still so smooth.”
The Aveeno Absolutely Ageless Eye Cream was rated an average of 2.8 stars, with many customers saying that they were not satisfied with the product. However, one customer said: “After four days [of use] I was getting unsolicited comments that the bags under my eyes looked better. Very pleased so far. I use the eye cream and the serum at night.”
Last but not year, the Aveeno Absolutely Ageless Pre-Tox Leave On Day Mask Lotion Broad Spectrum SPF 30 received an average rating of 4.5 stars, with some customers remarking that they were impressed by how smooth, soft and protective the lotion felt after application to the skin. Some customers also said they were happy with the fact that the lotion doesn’t feel tight or greasy on the skin.
All in all, Aveeno’s Absolutely Ageless range consists of six products that have been formulated with vitamins, blackberry complex and anti-aging ingredients to help boost the skin and reduce the visible signs of aging. With a lightweight formula that’s non-greasy and doesn’t clog the pores, the Absolutely Ageless range works to protect the skin against the sun’s UV rays and environmental pollutants, and helps to keep the skin firm, toned, hydrated, moisturised, smooth and nourished.