Shiseido Reviews

Shiseido is one of the oldest skin care companies in the world, it started manufacturing products more than 140 years ago. Shiseido is a Japanese company but has offices across the world. Shiseido is well regarding for its skin care range, particularly amongst Asian markets. It is the best selling range in China, Singapore and Taiwan. Since asians are highly interested in whitening products, the company has developed some very strong whitening and sun screen products. When searching for Shiseido reviews, it is difficult to find any negative posts and most reviews are from die hard fans. Shiseido can be purchased at Sephora, Maycys, HSN, Nordstrom, Bloomingdales, David Jones, Myer and leading department stores around the world. The products can also be purchased directly from It offers a free skin consultation that lets you discover the right products for you skin type by asking you a series of questions relating to your skin type and cosmetic preferences. Our experience was that they offer timely delivery, free returns and excellent customer service.  Shiseido has almost 200,000 likes on its Facebook page with many glowing reviews. The products represent good value for money with most products priced between $60-100. Shiseido is the parent company of the best selling mineral make up brand Bare Minerals.

Shiseido Benefiance

Shiseido Benefiance is specifically designed to target wrinkles and aging skin. Shiseido Benefiance Wrinkle Resist 24 is the most popular product in this range. The formula contains Hyaluronic Acid and is a very good eye cream for dry skin. This product was awarded the Best of Beauty Breakthrough 2011 by Allure magazine. It has won a handful of other media accomolades, including more recent ones in 2013. The range feels very luxurious and is extremely hydrating without clogging this skin.

Shiseido White Lucent

Shiseido White Lucent is a brightening range that targets spots and discolourations. The Intense Spot Targeting Serum that contains omogi Extract and Angelica Root Extract to fight pigmentation. It is a best seller in Asian countries but less popular in the USA. We have not tested this range. Shiseido is definitely a leader when it comes to whitening products and this range is testament to its years of experience in developing whitening products. 

Shiseido Bio Performance

Shiseido Bio Performance is a preventative anti aging range that fights the first signs of aging. The range includes Bio-Performance Advanced Super Revitalizing Cream which is very helpful at rebuilding collagen and elastin. Shiseido Bio Performance Super Corrective Serum and is specifically designed to combat dull and lackluster skin types. This is a very innovative range and we noticed a visible difference in the test patients skin. We were impressed with the formulas.

Read Specific Shiseido Skin Care Product Reviews:

Top Products 2014



  1. Hi, my skin are oily. Im using white lucent and for my make up foundation and bb cream iam using bobbi.. I this few weeks my skin so oily And got irritated i dont know whether because of shiseido or bobbi.. Please advice..

  2. Jasmin

    I like applying makeup. I have used many brands but after a while most of them started smelling really bad. My friend showed me Shiseido reviews and I really liked them. I have the entire Shiseido makeup range now. Although all the products are very good but the best ones are the Shiseido liquid foundation and Shiseido mascara. The foundation gives a very nice even tone and a refined finish. It also has sunscreen protection. I love the mascara. It gives my lashes a very glamorous look for about 16 hours.

  3. Chelsea

    I was looking for a good fragrance for myself. I read the Shiseido reviews and thought of buying the same. I bought two fragrances – Zen by Shiseido and Feminite du Bois by Shiseido. I liked both of them a lot. They are simply amazing. You can get mesmerized by the smell of it. I also bought Pureness shiseido. It is a very nice moisture rich cream foundation. It makes my skin look absolutely flawless and it gives such a lasting and lustrous finish. I would recommend it to everyone.

  4. Makenzie

    I had ugly patches on my skin. They appeared on my skin due to years of wandering in the sun for work. I needed a whitening system which could help to give me clear skin. I had read the Shiseido reviews but I was skeptical about using it. I consulted a dermatologist and he showed me Shiseido whitening reviews and Shiseido white lucent reviews and got it for me. I also read Shiseido the skincare reviews and purchased a few skincare products as well. My face is much better now. The skin discolorations have vanished and it looks pretty good.

  5. Emma

    The Shiseido bb creams are lovely! I use the light one as I am fair, it is only a light coverage but it makes your skin look even and blocks out redness and gives you a radiant look. I like to wear it with some Shiseido powdery foundation to set it and it gives me a natural look

  6. Kimberley

    I’m a huge fan of Shiseido products. Many a times my friends tease me and ask me why I like Shiseido so much. I tell them I’m not the only one. They can check the Shiseido reviews on the internet and find out for themselves. Not only is the makeup range and skin- care range good, but the fragrances are also simply awesome. If you read a Pureness Shiseido review or a Zen Shiseido review, you’ll get to know what I’m talking about. The ultimate is the Shiseido review surge feminite du bois. It is one of the most intriguing fragrances I have ever smelt!

  7. Lorice

    Hi Nic
    Lovely to hear that ur starting to take care of ur skin ,it’s not too late u know ;)
    Being 7 years shiseido beauty advisor ,I can answer ur question :
    You need : cleansing foam
    2.shiseido men moisturizing lotion
    3.shiseido men moisturizing gel anti fatigue
    4.shiseido men skin empowering cream
    5.shiseido men anti aging eye cream
    6.shiseido cleansing scrub

    And ur routine in the morning :step 1-2-3-5
    In the evening 1-2-4-5
    And once per week :6-2-3 or 6-2-4 depends if ur scrubbing morning or evening
    Every product have its own way of applying written inside the leaflet don’t hesitate to read it

    Hope I helped you enough ,u made a great choice.enjoyy :D

  8. mrsbrown1412

    I got a free sample of Shiseido Ibuki moisturizer from Sephora and I loved it so I purchased the 24 wrinkle day night and eye cream its been a couple of day and my skin is so hydrated I have super dry skin and this stuff really works without making me feel and look like a grease ball I just ordered the 24 winkle starter kit because I want to test out the toner/softer and face wash b4 I buy the cuz they are super expensive

  9. Raz

    I have been using shiseido since I was a teenager. Their products are amazing. I am now in my early 40′s and I have received so many compliments on my skin it amazes me everytime. I love their products and won’t try anything else. Their products are expensive but worth every penny…

  10. Nic

    Hi Shiseido lovers,

    Need some help. I’m a male 45 yrs of age and not really in to all this, however now that I’m pushing in to my 50′s and with the polluted environment , junk food and working outdoors I think the time ( prob should of been years ago) I want to start taking care of my skin.
    I’ve consulted a few stores in my area but each sales rep defends the company that pays them..fair enough! After extensive reaserch on the internet I kind of like Shiseido and want to give them a trial. I do not mind spending my hard earned money on an entire line as long as I see results.
    Someone out there, and I know there are many of you, please assist me and recommend some of their products. My face is oily in the so called t-zone and kind of dehydrated under the eye area.
    A sales rep asked me how my skin feels at the end of the day, do not know if this plays a major role, but it feels oily. I need from a) cleanser, toner, serum, eye cream, day & night cream and whatever else you want to add on feel free.

    • Anonymous

      Nic, I am a manager at shisedo I recommend keeping it simple. Especially for a man . The men’s cleansing foam , men’s moisturizer with SPF and eye cream

    • Leslie

      Hi Nic
      I would love you to try my Arbonne products .. We are a Swiss based company and
      Offer all the products you need that are Pure safe and beneficial .

      Hope to help you if I can

    • Lorice

      Hi Nic
      Lovely to hear that ur starting to take care of ur skin ,it’s not too late u know
      Being 7 years shiseido beauty advisor ,I can answer ur question :
      You need : cleansing foam
      2.shiseido men moisturizing lotion
      3.shiseido men moisturizing gel anti fatigue
      4.shiseido men skin empowering cream
      5.shiseido men anti aging eye cream
      6.shiseido cleansing scrub

      And ur routine in the morning :step 1-2-3-5
      In the evening 1-2-4-5
      And once per week :6-2-3 or 6-2-4 depends if ur scrubbing morning or evening
      Every product have its own way of applying written inside the leaflet don’t hesitate to read it

      Hope I helped you enough ,u made a great choice.enjoyy

      • Nic

        Thank you so much Lorice…wow..I appreciate your help and I can tell you want the best for my face..really appreciate your assistance..thanks.
        So far I have bought the men cleansing foam and shiseido men moisturizing lotion.
        I have seen a difference on my face and both products feel so soft and best of all ..they do not contain perfum that will irritate my skin. I kind of pespire when I put on colognes or products containing I avoid.
        I heard about Shiseido..but never really thought about it in a serious way I only thought the major european companies were the ideal for skin care…how wrong I was!!
        I have tried samples of other brands but kind of irritated my skin and dried it even thats why I turned to Shiseido far looking good and to think I haven’t bought the major products yet.
        Tell me should I stick to the men’s line or change a few products that you listed with the so called ‘female’ products!!!
        Thanks so very much…I’ll keep you infromed.

    • Anonymous

      Hi Nic,

      I have the same problem as yours. I am searching for review on Shiseido skin care and found yours here. I’m still searching. ..


  11. Paula

    I have been using Shiseido for over 30 years. I am 65 years old and people still comment how beautiful my skin is. I have tried other products less expensive and more expensive but the change only lasts a few weeks at best. There is nothing better than Shiseido. I also use their foundation, eye make-up and lipsticks. I am caucasian.

  12. lizzi

    im thinking of trying a shiseido face serum for acne scars and discolouration,. would you recommend me using sheideido or whats the best brand for it. e.g Clinique or lancome?

    • Anonymous

      Definitely Shiseido… I have been using Sheiseido for years and in the past year due to financial burdens, brought the Skincare Multi Energising Cream, which is lovely but I am about to buy my usual Bio Performance as I find it fabulous, my skin has not been the same without it – can’t wait to have it back on my shelf – BTW, another reader was asking about the foaming cleanser, I love that and have never been able to replace it – The Skincare one, which is now being replaced by their new range – I forget the name!

  13. Jacky

    Can anybody tell me if the new Shiseido BB Cream is good?
    I use Shiseido Bio Performance and love this product.
    My mother in law is Japanese and she wont put anything else on her face.

  14. Stylistryu

    Shiseido is number one! They have many lines and formulations suitable for all skin types every line has its specific target. I prefer future solution, bio performance and benifiance. My skin is combination and they tend to be a bit heavy for me but it in the end my skin looks as it did 10 years ago well almost… I’ve been using Shiseido since I was 19. It is expensive but you pay for what you get and it is well worth it. Just be sure you use the right product!

  15. Amanda

    I have always wanted to try Shiseido products but they are too expensive for my budget.
    I would like to know if you can offer samples of the products so I can enjoy them as well. Even if it is just a little. I want to try the Wrinkle Resist 24 and another eye cream callled Benefiance. If you can help me please email me.

  16. Jackie

    I used all Shiseido skin care for half year and felt great. Lately I got some samples from Clarins, but didn’t feel as good as with Shiseido, with the exception of Clarins double serum. I’ll return to Shiseido and keep using the double serum from Clarins.

    • Anonymous

      Jackie I manage Clarins and Shiseido brands in a major store. You are so right. I prefer all Shiseido except for double serum! Love the double.

  17. Kylie

    I always wait a few months before I write a review because that is how long it takes to see any results from skin care. I found Shiseido Wrinkle Resist 24 to feel extremely nice when I was using it but I didn’t see a difference in my skin. I much prefer the texture of Bio Performance.

  18. Surekha

    I am 28years old. I started using the White Lucent range since the age of 21. My mum got it for me saying it’s time i paid attention to a good skin care range. i have been a Shiseido phonetic ever since. I use their entire White Lucent range, This range is like a miracle facial uplift range! i recommend it to all young career women.

  19. Saskia

    I have been usingShiseido Wrinkle Resist 24 at night for two years and it has reduced wrinkles and evened out my skin. The product is pricey but you only need to a pea sized portion and the jar should last you for six months.

  20. Veronica

    Love shiseido. I have tried many other brands. But I always come back to the bio performance although it is very $$$$. I recommend this to all my friends and family. They all love it

  21. Hilda

    Shiseido creams are thick and more luxurious than other brands.
    They keep your skin young and protected.
    Try Shiseido Bio Performance and Shiseido Wrinkle Resist 24 together.
    Get the whole range – the cream, the serum and the eye treatment.
    You will see what I mean in my review i you use it for a week straight.

  22. Hilda

    Has anybody tried Shiseido Cleansing Foam or Shiseido Revitalizing Cream Emulsion?
    Do you know where I can get samples from?

  23. Melissa

    Shiseido Benefiance Wrinkle Resist 24 is made in America and just because it is a japanese brand it does not mean it is not suited for our skin types. Our skin is almost identical to asian skin, there is no major different. You sound very stubborn to make such a arrogant comment. Some people might take offense to your review so be careful with what you say online.

  24. Erin

    Shiseido products are developed for asian skin types.

    They have different skin to american women and Shiseido is more suitable to asian skin. I would recommend something more american, like estee lauder. They have similar products but they are designed for american skin types. It is not just the skin itself it is the environment and the food we eat.

  25. Erin

    I wonder if your own skin type has something to do with how well this Shiseido works but ether way I am writing a glowing review on Shiseido because they make products that feel really good and I am sure are very good for my skin.

  26. ROC

    Shiseido Benefiance Wrinkle is rich and good for winter.

    It is like applying a layer of oil on the face that lasts the whole day.

    If I stop using this cream my lines show up and I get white spots like I have eczema.

  27. Trixie

    Shiseido Benefiance Wrinkle Resist 24 is the best cream for wrinkles and dry skin. I wouldn’t recommend it for somebody who has oily skin but if you’re like me and have dry skin then I wouldn’t definitely use Shiseido Benefiance Wrinkle Resist if you are also concerned about signs of aging. I agree with Joanna about Japanese knowing how to make cosmetics. Shiseido is big business. They employ thousands of scientists who have to work a lot harder then we do to make money.

  28. Patrick

    Which is better, shiseido bio performance, benefiance, lucent?
    I have tried Shiseido Eye Creams but I am now looking for a moisturizer.

  29. Nicky

    Agree. shiseido benefiance eye cream is the best eye cream I ever used. there wrinkle resist face cream is not as good but still better then the american brands. the softening lotion works wonders on my skin. I love this serum. I think the Japense are better at making skin care and we are better at making make up.

    Has anybody tried the shiseido bb cream yet? Can you buy it in america?

  30. Joanna

    I’m glad you wrote a review on Shiseido because I’m a huge fan of their eye cream and moisturizer. The Japanese know about skin care and consumers are ruthless about using products that work. Have you seen their skin when they age? I’m a lifetime user of Shiseido.

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