Veer Cosmetics

If you’ve ever found yourself in the Youtube beauty rabbit hole, you’ve probably come across the videos of women writing on their faces with a sharpie and then using an extremely full coverage foundation to effortless the cover the skin. The brand behind that foundation is Veer Cosmetics. Veer Cosmetics is a beauty brand that focuses on one staple product to deliver dramatic results. The Veer Cosmetics liquid foundation is the popular full coverage foundation that promotes it is the most full coverage foundation on the market for women today.

Clinique Superbalanced

Clinique has long been regarded as one of the pioneer cosmetic brands that successfully fused makeup with skin care. Both Clinique skin care and makeup products are some of the most celebrated and widely used in the makeup industry. Of Clinique’s extensive line of products, the Clinique Superbalanced line is one of the brand’s most popular. The Clinique Superbalanced makeup line consists of two types of foundation that have been dubbed “smart makeup”. Each Clinique Superbalanced foundation has an uncanny ability to be moisturizing where skin needs moisture and absorbs oil where the skin is oily. Smart indeed. Each oil-free Clinique Superbalanced foundation formulation works to balance the skin and control oil leaving behind a naturally flawless finish.

Kylie Cosmetics

One of the breakthrough cosmetic brands in the digital age is Kylie Cosmetics. A brand that was launched by the youngest sister in the Kardashian/Jenner crew and became an instant phenomenon amongst the young influencer’s fan base. Kylie Cosmetics initially launched as a lipstick line that was born from the obsession with Kylie’s perfect Instagram famous pout. If you were on the beauty scene at that time, you know that the initial Kylie Cosmetics release sold out within minutes with excited fans ready for the next opportunity to order the popular lipsticks that would lead the Kylie Cosmetics empire. Today, Kylie Cosmetics has grown from a few standout products to a full-fledged cosmetics brand with a growing fan base and a solid place in the beauty industry.

IT Cosmetics Confidence in a Cream

With a name like “Confidence in a Cream,” it’s almost impossible not to be intrigued. For IT Cosmetics, Confidence in a Cream is a transformative moisturizing cream that promises to turn even the most lackluster skin around. For those suffering from dry, dull skin, or those fighting to slow down the hands of time when it comes to the look and feel of the skin, this product might just might be the miracle in a jar you’ve been looking for.

Shiseido Synchro Skin Foundation

If there is one brand the embodies the saying that not all foundations are created equal it’s Shiseido. This tech savvy and innovative makeup brand takes color cosmetics to the next level and their most recent example is here in the form of the Shiseido Synchro Skin Foundation. If you’ve been looking for a foundation that fits your skin so well it’s almost like it was made specifically for you, then you may want to start with the Shiseido Synchro Skin Foundation. 

MAC Foundation

You don’t have to be a beauty expert or even someone who is truly obsessed with makeup to know about MAC. The truth is if you’re even remotely interested in makeup you have heard, tried, or looked up a review on MAC Foundation. When it comes to foundation, MAC Foundation is the standard. MAC Foundation is what you’ll hear all the beauty vloggers compare whatever other foundation they’re talking about to. MAC Foundation is the universal shade finder foundation where in order to match yourself to another foundation all you have to do is simply read what the alternative MAC Foundation shade should be. Whether you’re a makeup artist or just an everyday woman looking to purchase a foundation you know that you can trust, that will work, and that will come in your shade, there’s simply no denying that MAC Foundation is where you start.

Bourjois City Radiance

For Paris founded and UK based beauty brand Bourjois, they are a company known for creating high performance and affordable color cosmetics. While the Bourjois brand has become known for a number of their budget friendly beauty products, none stands out as much as the Bourjois City Radiance Foundation. For those British beauties looking for a versatile foundation that provides a host of skin benefits and is as friendly on your skin as it is on your wallet, look no further that Bourjois City Radiance Foundation. 

Annemarie Borlind

When it comes to the competitive cosmetics industry there are many brands that come and go. And in that very same space are the brands that stick around and stand the test of time. For one of the original natural based cosmetics companies, Annemarie Borlind, that time spans back more the fifty years ago. Annemarie Borlind is a natural beauty brand that has been providing natural based, highly effective and innovative skincare products for decades. With their scientifically savvy formulations and dedication to sustainable beauty, Annemarie Borlind is a brand that won’t be going anywhere, anytime soon. 


If you’re a nail polish aficionado chances are you’ve heard of the popular color cosmetics company KleanColor. Although its core fan base is dedicated to nail polish, KleanColor is a company about much more than that. For KleanColor, the focus is always color. From KleanColor nail polish to KleanColor lipstick, creating bold and vibrant color cosmetics is the heart of the KleanColor brand.

Kjaer Weis

You have not experienced truly luxurious organic makeup until you have experienced Kjaer Weis. An organic makeup company founded by a professional makeup artist, Kjaer Weis aims to replace your traditional luxury makeup products with an organic alternative that doesn’t sacrifice the luxurious feel you have become accustomed to. From its chic and sleek packaging to its high performing organic formulations, Kjaer Weis is the luxury organic cosmetics brand to try. 

Gressa Skin

At the intersection of minimalism and skincare is the cosmetics company GRESSA Skin. A minimalist skincare company rooted in both cosmetic science and traditional herbalism, GRESSA Skin is the brand for women looking for truly effective and seriously simple skincare. With an extensive collection that includes both GRESSA Skin care products to treat many of women’s most pressing skincare concerns, to GRESSA Skin makeup covering color cosmetics for the face, eyes, and lips, the GRESSA Skin company is becoming increasingly popular amongst luxury green beauty consumers. 

FACE Stockholm

FACE Stockholm is a full service cosmetics brand that was founded over three decades ago in the country of Sweden. Created from FACE Stockholm founder Gun Nowak need to find the widest variety of colors to compliment the latest fashion trends, FACE Stockholm was born. What started out as a small business to fulfill Nowak’s passion for color grew, into a full fledged cosmetics company that remains one of the most versatile and colorful beauty companies in Sweden.

Makeup Revolution

The UK has always been home to some really awesome cosmetics companies and with up and coming beauty brand Makeup Revolution, this time, it’s no different. Makeup Revolution is a fairly new beauty brand that is housed under the global cosmetics company TAM Beauty alongside a number of well-known and established cosmetic brands. Since its launch just a few short years ago, Makeup Revolution has been making its way onto British beauty blogs and in the makeup stashes of women across the UK. Only a few years old and it’s already safe to say that Makeup Revolution is the beauty brand to watch.

Rainforest of the Sea – Tarte

The arrival of Spring/Summer 2016 came with a host of highly anticipated beauty releases and new collections. One of those collections that beauty enthusiasts and experts couldnt wait to get their hands on was Rainforest of the Sea, Tarte Cosmetics newest collection. The Rainforest of the Sea Tarte collection consists of a number of Rainforest of the Sea Tarte products with everything from eyeshadow to foundation, and everything in between. With the Rainforest of the Sea Tarte collection, youll also find a number of makeup tools and accessories to complete this coveted seasonal collection.

Mineral Fusion

Since the start of the green beauty movement a few decades ago, the number of beauty brands committed to providing consumers with safer, healthier, alternatives to chemical cosmetics has skyrocketed. One company, Mineral Fusion, created just under 10 years ago has been able to build a mineral cosmetics brand that does all that and more. Now, celebrated as the leading natural cosmetic company, Mineral Fusion is a company dedicated to creating natural makeup products that improve, hydrate, and enhance the skin, leaving out all of the chemicals and ingredients that could comprise even the most sensitive skin types.

HD Makeup

Have you ever spent countless hours putting on your makeup, doing everything within your power to get the perfectly flawless look you envisioned in your head, only to take a photo or get caught on video looking completely different? If you answered yes then you know firsthand that HD makeup is the stuff dreams are made of. In todays digital world, where theres a chance you could wind up on someones Facebook page or in an Instagram selfie, more and more women are looking to find makeup options that look just as good on camera as they do off. Thats where HD makeup comes in. Makeup that makes you look great, in high definition.

Organic Makeup

Whether you notice it when youre walking down the aisles of your local drugstore, shopping at one of the prestigious beauty counters in your favorite department store, or losing yourself online beauty shopping, its hard not to take notice of green beautys increasing presence. As consumers are becoming more health-conscious, reading product labels, and educating themselves on the different types of chemicals found in products, people are looking more towards organic makeup as their makeup of choice. When you think about organic makeup, in the past, the feelings have been mixed. Typically, beauty consumers wanted the safety of organic makeup with the same luxury and glam as mainstream products. In the earlier years of the green beauty movement, this was a hard thing to come by. In recent years, however, organic makeup has improved by leaps and bounds with many products working as well as or better than normal chemical based products. Today, there are countless organic makeup brands and products available to choose from, for people of all skin types, ages, and complexions. If youre interested in finally taking the leap, even if its a slow transition, to organic makeup but dont know where to start, then youve come to right place.


In a world where Instagram and Youtube beauty gurus hold as much authority on makeup as some beauty experts do, the secrets and tricks of the trade that were once reserved for supermodels and magazine covers, are now out for the world see. One of those tricks took the internet by stormit may or may not have been due to a now infamous selfieand since then it has become the standard in creating a flawless makeup look. It almost goes without saying but, were talking about contouring. What was once a makeup artist secret is now something every woman either knows or wants to learn how to achieve. If youre still relying on photos from Instagram to help you out, contouring can look extremely complicated, but behind the scenes, its not as tough as looks.

Airbrush Makeup

Though at first, airbrush makeup seems a bit overwhelming it really is a pretty straight forward method of a foundation application. Where most traditional foundations are applied with tools like brushes, sponges, or even your fingertips, airbrush makeup is applied to the skin using a cosmetic airbrush. The airbrush is what makes the airbrush makeup application so unique. An airbrush consists of three parts, a place to house the airbrush makeup, a compressor to ensure even distribution, and a trigger to apply. If you have a good airbrush and quality products, airbrush makeup is an easy and effective way to create a flawless makeup look.

How to Use Makeup

When you look at the success of beauty gurus on Youtube or the countless number of beauty blogs that have been created to help women learn and understand makeup, its not surprising to realize that an overwhelming number of women are searching for the answer to one simple question. How to use makeup. Regardless of your age, where youre from, or what you do for a living, for women, learning how to use makeup is a big deal. Something every woman can relate to in some form or another. For the self-proclaimed makeup junkie, learning how to use makeup is a fun hobby, while perfecting how to use makeup for the professional makeup artist is essential for their career.

Best BB Cream and CC Creams

A few years ago, a new beauty phenomenon hit the states and the U.S. beauty market has never been the same. What are we talking about? Alphabet creams. Specifically the tried and true BB Cream. This Korean beauty staple entered the lives and beauty routines of women around the world promising to change the way they do skincare and makeup forever. With the success of BB cream, the cosmetic market quickly took notice and evolved to release CC cream and eventually even releasing DD Cream. In the world of multitasking beauty products, BB cream and CC cream have been leading the pack over the last few years and it doesnt look like well be using anything else, anytime soon.

Exuviance Coverblend

Exuviance is a branch of the multi-brand cosmetics company NeoStrata. Focused on delivering products that address the needs of skins complexion, the Exuviance line consists of skin care, treatments, and other facial products designed to enhance the natural complexion of skin, treat imperfections, and conceal flaws. With the popular Exuviance Coverblend line, these three products work to improve the appearance of the skin by providing key benefits with substantial coverage to match.

Honest Beauty

Honest Beauty is the popular natural cosmetics company led by now business mogul Jessica Alba. Created as the cosmetics branch of her already wildly successful brand, The Honest Company, Honest Beauty delivers safe and high performing cosmetics that feel good, look good, and are genuinely good for your skin. With its now full-service line of skincare and makeup products, Honest Beauty has been able to create a cosmetics line that truly celebrates all women while promoting a healthy and conscious lifestyle. Today you can find a host of natural and effective Honest Beauty products that help to enhance your natural beauty and make you feel and look your best.

The Estee Edit

The Estee Edit is the trendy, modern branch of one of the beauty industries most regarded cosmetic brands, Estee Lauder. Created to disrupt the cosmetic industry in a way that only the iconic Estee Lauder brand could, The Estee Edit is the line that promotes individuality, personality, and most importantly, expressing your attitude through your makeup. Exclusively launched at Sephora, The Estee Edit tapped some of the most popular social media influencers, Kendall Jenner and Irene Kim to represent the face of the line. With these two social stars, the bold makeup, and straightforward skincare, consider The Estee Edit the beauty brand of the digital era.

Cinema Secrets Foundation

To put it simply, Cinema Secrets Foundation is the makeup of the stars. The ultimate coverage Cinema Secrets Foundation was created to provide professional makeup artists with high-quality makeup that leaves their celebrity clientele looking flawless both on and off screen. Today, the Cinema Secrets Foundation has become one of the most preferred makeup products of makeup artists, celebrities, and even medical professionals.

Circa Beauty

Circa Beauty is a cosmetics company that has become part of an interesting new wave in the beauty industry. Fine quality, high performing, inspired by luxury cosmetics that are available to the mass market at a more affordable price tag. For Circa Beauty, that entails a full-service cosmetics brand that creates professional grade makeup using advanced technology, innovative formulations, and the finest ingredients in each and every product. With celebrated beauty icon Eva Mendes serving as the affordable luxury brands Creative Director, Circa Beauty is dedicated to providing women with makeup that celebrates femininity and womanhood with its expertly crafted products and aesthetically impressive packaging. With Circa Beauty, the goal is to give women the tools to feel classical, elegant and find their own individual beauty through Circa Beauty products.

Color Me Beautiful

Color Me Beautiful is a cosmetics company that understands color. Intuitively. Proudly declaring they are premiere color authority for personal cosmetics Color Me Beautiful has created an impressive line of color cosmetics using an innovative seasonal coding system to help you find your perfect shades. Pulling from the inspirations of Winter, Spring, Summer, and Autumn, Color Me Beautiful has a collection that will perfectly compliment your natural beauty.


Colorpop Cosmetics is the affordable beauty brand that took the industry by storm when it launched its now highly celebrated liquid lipstick line. Based in California and founded by two friends, Colorpop Cosmetics rise to fame is one like no other and quite an impressive feat in one of the most competitive industries in the market. With a philosophy that boasts if you can dream it, you can do it, its no wonder that a colorful, fun, and trendy brand like Colorpop Cosmetics has become a fan favorite in such a short time frame. As for their products, Colorpop believes wholeheartedly in creating a cosmetics brand with all the pop and none of the fluff. This means that Colorpops simple goal is to create bold, pigmented makeup that you use can use. Thats how this brand has been able to continuously develop the brightest, most vibrant, and insanely extensive makeup shades at prices everyone can afford.

Cover FX Custom Cover Drops

The Cover FX Custom Cover Drops are the revolutionary addition to your base makeup collection, designed to provide you with ultimate versatility. Not quite a foundation on its own, though with its comfortable buildable texture can be worked up to full coverage, and not quite a serum, the Cover FX Custom Cover Drops are simply drops of liquid pigment that allow you to fully customize any product in your makeup stash. From foundations to moisturizers, BB creams to concealers, just a couple drops of the innovative Cover FX Custom Cover Drops helps to create your perfect shade and coverage. Every time.

Daniel Sandler

Daniel Sandler cosmetics is the self-titled, professional makeup line of UK based celebrity makeup artist Daniel Sandler. The professional quality Daniel Sandler makeup line was created to help everyone from everyday women to professional beauty experts enhance their natural beauty with easy to use and high-performance products. Combining his extensive experience in the beauty industry for over 25 years, and his hands on knowledge to solve the beauty needs of women, Daniel Sandler has been able to create a simple, yet comprehensive makeup line that appeals to all women.

Dermalogica Hydrablur Primer

The cornerstone of every great makeup application starts with a primer. Primers are typically used to simply smooth the skin before applying foundation. But for a skin focused brand like Dermalogica, creating a primer that takes into consideration the health of your skin is essential. That led the brand to create the popular Dermalogica Hydrablur Primer, a primer that is focused on skincare. With its innovative formulation and healthy skin philosophy, the Dermalogica Hydrablur Primer is designed to take care of your skin while prepping it for your subsequent makeup products.

Dr Dennis Gross CC Cream

The professional quality and medical grade skin care line of Dr. Dennis Gross is one that fuses advanced cosmetic science with dermatology. Each and every product within the robust Dr. Dennis Gross skin care line focuses on providing truly medical-based skin care and professional performance results to their customers. With the Dr. Dennis Gross CC Cream, the brand has created a breakthrough product that takes their innovative skin care practices a step further. The Dr. Dennis Gross CC Cream is the multitasking color correcting cream created to both treat the skin and offer intense concealing and color correcting properties.

Giorgio Armani Fluid Sheer

When prestige beauty brands like Giorgio Armani launch innovative cosmetic products, youre in for a treat. This high-end, sophisticated brand known for delivering simple, elegant beauty has a luxe history of creating products that become beloved staples in the beauty industry. Its breakthrough Giorgio Armani Fluid Sheer is one such beauty product that hit the shelves and quickly elevated to cult favorite status. A versatile, multipurpose, liquid serum, the Giorgio Armani Fluid Sheer is one of those must-have beauty products, despite its sizable price tag.

Hylamide Photography Foundation

You dont have to be a beauty expert or professional to know that sometimes even the most flawless makeup application can fall short when put to the test on camera. Thats why there are some beauty products on the market that are specifically targeted to improve the appearance of the skin both on and off camera. One such product that has been making waves in the industry is the Hyalmide Photography Foundation. An innovative liquid foundation that works unlike any other foundation you may have tried, the Hyalmide Photography Foundation is the product that promises to perfect the appearance of you skin under any lens.

Milk Makeup

At the intersection of fashion, culture, and art, lies trendy and fashion forward company Milk. A  brand designed to inspire trends, showcase bright ideas, and create community amongst tastemakers, Milk has established another branch to its hip company, Milk Makeup. Milk Makeup is the cosmetics company that fuses eco-conscious and eco-chic together to create high performing, tech savvy makeup products designed for modern girls on the move.

Mineral Hygienics

Mineral Hygienics is one of the many all-natural cosmetic brands available on the market today. With a consumer base that is increasingly concerned with safer and more eco-conscious beauty products, Mineral Hygienics has been able to fill a true need in the industry. With a host of high performing beauty products that include everything from mascara to foundation, Mineral Hygienics provides quality makeup, created with just enough ingredients to meet your beauty needs.

Palladio Cosmetics

In an industry where natural based cosmetics are becoming increasingly more popular, a host of well-established and upcoming brands have been able to solidify their position in this new beauty landscape. For the skincare brand that promotes botanical and vitamin infused goodness in each and every product, Palladio Cosmetics is one such brand that has been creating natural based makeup products over the past two decades. With a comprehensive product line that includes everything from foundation to blush, concealer to lipstick, Palladio Cosmetics is a brand that promises not to sacrifice performance for healthy ingredients.

Rejuva Minerals

Rejuva Minerals is a mineral cosmetics brand that is dedicated to creating high-quality mineral cosmetics that contain the purest and natural ingredients available. Founded in 2006 by healthcare professional and wellness advocate Brenda Hyre, Rejuva Minerals was born from the need to find healthy, nontoxic makeup that performed. Working with an expert team of beauty experts, cosmetic chemists, and makeup artists, the first formulations of Rejuva Minerals were born. At Rejuva Minerals, the mission is to consistently create eco-friendly, natural beauty products that enhance a womens natural beauty. From the nature-based formulations to the environmentally sustainable packaging, Rejuva Minerals infuses this commitment into every aspect of the brand.

Rimmel Lasting Finish Foundation

When it comes to phrases like long lastingin the beauty industry, many times this is a relative term. Long lasting will mean something different depending on the brand and the product in question. For affordable drugstore cosmetics brand Rimmel London, they put the term to the test with their 25hr Rimmel Lasting Finish Foundation. A foundation that promises to stay put, through all conditions, for a full day of activities.

Rituel De Fille

Enchanting cosmetics company Rituel De Fille is the beauty brand created for the girl who loves the allure of magic just as much as she loves nature. Infusing both interests of this specific girl, Rituel De Fille has created a niche beauty brand that is home to a small, but intriguing, line of natural based, pigment packed makeup products. With every aspect of the Rituel De Fille brand carefully crafted to meet this mystical womens beauty needs, Rituel De Fille is easily one of the most interesting and unique indie beauty brands available today.

Rouge Bunny Rouge

Rouge Bunny Rouge is the whimsical European beauty brand designed to intrigue, mesmerize, and indulge your senses. When you think of Rouge Bunny Rouge, think of makeup that aims to tell an intricate story through each and every one of its enchanting beauty products. From its magical packaging to the soft color palettes, exploring the beauty of Rouge Bunny Rouge is sure to be an experience like no other.

Silk Naturals

Silk Naturals is a handcrafted cosmetics company that has been providing the beauty industry with natural beauty products for the past decade. Based in New York, Silk Naturals like many beauty brands, was created to solve a specific purpose and beauty need. What Silk Naturals founder Karen Stark was looking for, was makeup that was perfect for her. Something that was all natural, colorful, performed well and was good for the skin. After years of searching and coming up short, Silk Naturals was born.

Sisley Foundation

Sisley-Paris is the French-based beauty brand that infuses luxury and culture into its extensive line of makeup products that are distributed around the world. Known for their dedication to providing high-end and high performing cosmetics, Sisley-Paris has created a company with skincare, makeup, and fragrances that are carefully crafted to treat the skin well. At the heart of the brand are its most well-known Sisley foundations, each designed to serve a specific skin purpose and need. There are currently four types of Sisley foundation available to choose from with the brands most popular by far being its Phyto-Teint EclatFluid and Compact options. You can also find an anti-aging Skinleya Sisley foundation and a long last Phyto-Teint Expert Sisley foundation available as well.

Stila Aqua Glow Serum Foundation

There are some beauty products that are created to revolutionize everything you previously knew about makeup. The Stila Aqua Glow Serum Foundation is one such product that fused the design of a serum with the functionality of a foundation to create its popular breakthrough base. The Stila Aqua Glow Serum Foundation is a foundation that is conveniently packaged in an elegant dropper for a serum like application. Created to moisturize dry skin, conceal imperfections, and last all day (a full 12 hours to be exact), its no wonder the Stila Aqua Glow Serum Foundation is one that all the beauty bloggers and gurus have raved about since it launched.

Tigi Cosmetics

Tigi Cosmetics is a full-service beauty brand that has been making waves in the industry since the late 80s. Originally named Tigi Classic Cosmetics, this brand has weathered the competitive cosmetic industry, revamping and rebranding along the way, helping it to achieve the level of success it has come to see today. With a focus on creating innovative, high performing cosmetics products, Tigi Cosmetics continues to be a top choice of beauty industry professionals around the world.

Wander Beauty

Wander Beauty is the cosmetics company that creates beauty products inspired by the world. This luxury makeup brands takes the popular phrase wanderlustand infuses it into the Wander Beauty makeup line. This fusion has enabled Wander Beauty to become the cosmetic industrys premiere makeup line inspired by travel. From the luxurious formulations to the rich and vibrant colors, Wander Beauty creates makeup based on the beauty of the world. And the authentic feel of Wander Beauty comes directly from its international supermodel cofounder, Lindsay Ellingson. With a career that has taken her across the globe, Lindsay was inspired to create a makeup line that reflected her experiences. After years of expertly crafting the most high quality and performing cosmetic formulations, Wander Beauty was born. Using her extensive knowledge, connections and calling on some of the most regarded makeup artists in the industry, Lindsay was able to create a truly innovative cosmetics company that solved womens beauty needs and spoke to their beauty desires.

Besame Cosmetics

There are some cosmetic companies that are able to flawlessly blend multiple philosophies into one seamless niche brand. For Besame Cosmetics that blend comes in the form of classic glamour fused with luxury and sustainability to create sophisticated beauty products that speak to women authentically. A growing brand that is centered in art and history, Besame Cosmetics wants to empower women to know that being strong, elegant, and feminine is your best feature.

Almay Smart Shade

The Almay Smart Shade collection is a number of color correcting and complexion perfecting beauty products designed to enhance the appearance of your skin. A growing collection that includes complexion products and color cosmetics, the Almay Smart Shade collection is the skincare line that adjusts and adapts helping your natural beauty to shine through.

Maybelline BB Cream

When the super popular Korean beauty balms entered the US market a few years ago, high-end brands were the some of the first adopters of the trend. As their popularity increased, drugstore and more affordable brands started to create their own versions of this cult favorite beauty product. Maybelline was one of the first drugstore brands that not only created a BB cream but introduced one that included shades for a wide variety of skin tones. Today there are three versions of Maybelline BB Creams available in the United States with additional versions limited to international markets.

Jane Iredale

Where skin care meets makeup is where youll find mineral cosmetics brand Jane Iredale. The self-titled brand, founded by Jane Iredale was created just over a decade ago when the entertainment professional saw a need for makeup that was both good for the skin and solved womens beauty problems. From there, Jane launched Jane Iredale mineral makeup in 1994 and the brand has been growing ever since.