Giorgio Armani Luminous Silk Foundation

If you were to poll the makeup artists of iconic beauty brand Giorgio Armani, you’d find more often than naught the Luminous Silk Foundation is the preferred pick. That leaves us with one question: What is it about the cult favorite of makeup artists and enthusiasts alike that has the beauty world abuzz? We took a deeper look into the Giorgio Armani Luminous Silk Foundation to find out.

Ilia Beauty

As long as the rest of world continues to trend every day in the direction of a more organic and green lifestyle, makeup companies will continue to follow. Green beauty is about creating makeup that enhances your natural beauty while sustaining your health and relatively new makeup brand ILIA Beauty, believes in that philosophy 100%.

NYX Primer

NYX is the affordable, professional grade cosmetics brand that has taken the beauty industry by storm in recent years. With their products making frequent appearances in countless YouTube videos, and their recent expansion offline and into a real life brick and mortar store, their popularity and product line continues to grow and expand. While the brand has an extensive selection of products, lets start at the beginning with the first step in every makeup application. Primer. There are a wide variety of NYX Primer options available to meet every skin care and need you can think of. From color correcting to hydrating, mattifying to glowing, there is NYX Primer specifically tailored for you.

Gabriel Cosmetics

The era of green beauty is one that has been steadily growing with more and more beauty brands opting to create high performing cosmetics with only the most natural ingredients of the earth. Many brands, like Gabriel Cosmetics, take this natural beauty philosophy a step further by infusing nature into all aspects of the brand. With Gabriel Cosmetics, this natural cosmetics company is dedicated to creating high quality, natural skincare that is vegan, gluten and cruelty-free. With this philosophy remaining at the core of the brand, Gabriel Cosmetics has been able to create a cosmetics company that serves to enhance and protect the natural beauty of women.

Daniel Sandler

Daniel Sandler cosmetics is the self-titled, professional makeup line of UK based celebrity makeup artist Daniel Sandler. The professional quality Daniel Sandler makeup line was created to help everyone from everyday women to professional beauty experts enhance their natural beauty with easy to use and high-performance products. Combining his extensive experience in the beauty industry for over 25 years, and his hands on knowledge to solve the beauty needs of women, Daniel Sandler has been able to create a simple, yet comprehensive makeup line that appeals to all women.

Missha BB Cream

Although just arriving here in the states a few years ago, BB Creams have been popular in the Asian beauty scene for much longer. While many brands have a BB cream or two in their cosmetic line up, none are quite as extensive as the Missha BB Cream series. With an overwhelming variety of BB creams for various skin types, levels of protection, and skin care options, Missha BB Cream offers some of the best selling BB creams on the market today.

YSL Touche Eclat

If you’re even remotely interested in the beauty industry you have heard of the cult favorite YSL Touche Eclat. The YSL Touche Eclat is the innovative concealer pen from the luxury brand known for its chic and quality beauty products. Since the YSL Touche Eclat was introduced to the industry, its following has grown exponentially. From makeup artists to beauty experts, to everyday women, the YSL Touche Eclat concealer is the product to have.

Merle Norman Foundation

Merle Norman Cosmetics is a cosmetics company that dates back to the early 1920’s. Founded by Merle Norman, the brand’s humble beginnings started with the sharing of products, created by Merle herself, with friends and family. From there, the first Merle Norman studio was opened in 1930 and today the brand lives on. With its headquarters in Los Angeles, California, the Merle Norman brand manufactures and distributes everything from Merle Norman foundation to eyeshadow, lipstick to skincare. The main goal of the Merle Norman brand is to create superior quality products that fulfill all women’s cosmetic needs.

Garnier BB cream

Today you can find virtually every brand, mass market and prestige alike, with a BB Cream or two in their product line up. For cosmetics company Garnier, they have three. Each Garnier BB Cream is designed to improve the appearance of your skin while offering a layer of protection. Inside each Garnier BB Cream is a formulation that works to even the skins complexion, provide intense, long-lasting hydration, and protect skin from the harmful rays of the sun with a generous SPF content. Once applied, the Garnier BB Cream leaves skin brighter and smoother with a radiant glow that lasts all day.

Airbrush Makeup

Though at first, airbrush makeup seems a bit overwhelming it really is a pretty straight forward method of a foundation application. Where most traditional foundations are applied with tools like brushes, sponges, or even your fingertips, airbrush makeup is applied to the skin using a cosmetic airbrush. The airbrush is what makes the airbrush makeup application so unique. An airbrush consists of three parts, a place to house the airbrush makeup, a compressor to ensure even distribution, and a trigger to apply. If you have a good airbrush and quality products, airbrush makeup is an easy and effective way to create a flawless makeup look.

Bye Bye Foundation

Reading Bye Bye Foundation claims on the company website, it’s easy to think that this cosmetic is a miracle product. The manufacturer makes many claims about it, including how easily it can provide full coverage of blemishes and skin imperfections, and how it can actually heal the skin through a combination of potent moisturizers. Such claims about Bye Bye Foundation are quite stunning, and if true, would make this product a great addition to any skin care routine. However, some skin care experts point to potential flaws with this foundation from IT Cosmetics. Further, some Bye Bye Foundation reviews suggest that perhaps this product wasn’t as effective as the consumer hoped it would be, especially for the price. To better understand how this product works and what it can achieve, let’s take a closer look at Bye Bye Foundation and the manufacturer’s claims.

Becca Backlight Priming Filter

Becca is a brand that is known for it sophisticated foundations, illuminating skin perfectors, and a plethora of radiant skin products. The brand understands how to do luminous and do it right. Naturally, it was only a matter of time before the company known for creating products that highlight the skin, designed a primer that provided the same radiance their products have become known for. The Becca Backlight Priming Filter is a primer that aims to create an illuminating base to skin, the perfect canvas for any makeup application.

Model in a Bottle

Whats worse than spending time applying a full face of makeup, achieving ultimate perfection, and it all disappearing in a matter of hours? Nothing. Getting the perfect makeup look is no easy task so the last thing you want to do is waste all of that hard work but skipping one important step. Applying your setting spray.


In the world of Korean beauty, you will find some of the most innovative and unique cosmetic companies. Some of the best products to hit the market come directly from these leading brands who aren’t afraid to take risks, follow trends, and effectively meet their niche customer’s needs. 3CE is an up and coming trendy Korean beauty brand, that knows exactly the kind of products fashionable women want, and creates them with a constantly growing line of trendy makeup.

Rituel De Fille

Enchanting cosmetics company Rituel De Fille is the beauty brand created for the girl who loves the allure of magic just as much as she loves nature. Infusing both interests of this specific girl, Rituel De Fille has created a niche beauty brand that is home to a small, but intriguing, line of natural based, pigment packed makeup products. With every aspect of the Rituel De Fille brand carefully crafted to meet this mystical womens beauty needs, Rituel De Fille is easily one of the most interesting and unique indie beauty brands available today.

Annemarie Borlind

When it comes to the competitive cosmetics industry there are many brands that come and go. And in that very same space are the brands that stick around and stand the test of time. For one of the original natural based cosmetics companies, Annemarie Borlind, that time spans back more the fifty years ago. Annemarie Borlind is a natural beauty brand that has been providing natural based, highly effective and innovative skincare products for decades. With their scientifically savvy formulations and dedication to sustainable beauty, Annemarie Borlind is a brand that won’t be going anywhere, anytime soon. 

Mary Kay Foundation

Legacy brand Mary Kay has been a beauty power player in the industry for decades. With a solid and substantial product line, the brand has been delivering superior quality makeup to the masses for ages. Of it’s considerable line, Mary Kay Foundation is the the heart of the brand with a wide variety of options to choose from. Due to the extensive Mary Kay Foundation category, it has created one of the most common questions of beauty consumers: What is the best Mary Kay Foundation for me?

Ex1 Invisiwear Foundation

Trying to find foundation to match ethnic skin tones is always a struggle. With many companies only providing foundation to fit a limited spectrum of skin tones, sometimes you have to think outside the box and the mainstream brands to find a foundation that works for you. The EX1 Cosmetics Invisiwear LFoundation is a brand that seeks to make that search a bit easier.

NYX Foundation

From pressed powders to mineral sticks, there are a number of NYX Foundation options available for all skin tones and types. Whether youre looking for convenience or more concerned with coverage, NYX has created a foundation tailored specifically to fit your needs.  And true to the NYX brand, it leaves nothing to be desired even throwing in the brand new NYX Foundation Mixer to ensure you can get your perfect shade of foundation, every time. Available in six shades, choose your favorite liquid NYX Foundation and get your perfect shade with the Pro NYX Foundation Mixer

Femme Couture

Femme Couture is a cosmetics brand that fuses affordability with sophistication. Available exclusively at Sally Beauty, since its launch, Femme Couture has created quite an extensive line of cosmetics. Formulated with high-quality ingredients and utilizing modern technology, Femme Couture is dedicated to creating excellent makeup, influenced by some of the top trends today. Within the considerable line youll find that Femme Couture has everything from mascaras to foundations, eyeshadows to lipsticks, all in vibrant colors, smooth textures, and perfect finishes.

Cover FX Custom Cover Drops

The Cover FX Custom Cover Drops are the revolutionary addition to your base makeup collection, designed to provide you with ultimate versatility. Not quite a foundation on its own, though with its comfortable buildable texture can be worked up to full coverage, and not quite a serum, the Cover FX Custom Cover Drops are simply drops of liquid pigment that allow you to fully customize any product in your makeup stash. From foundations to moisturizers, BB creams to concealers, just a couple drops of the innovative Cover FX Custom Cover Drops helps to create your perfect shade and coverage. Every time.

Mac Mineralize Foundation

The undisputed of undisputed makeup brands, MAC Cosmetics naturally has a lot to offer when it comes to quality makeup for the masses. Their foundations alone have become the standard for any and everyone interested in beauty. Whether youre a makeup artist or makeup novice watching videos on Youtube, you know MAC is going to deliver. One of their popular foundations is the MAC Mineralize Foundation. Available in a liquid cream compact, a loose powder, and even a moisturizing cream gel, the MAC Mineralize Foundation is the brands expert dabble into the world of mineral cosmetics.

YSL Foundation

Luxury brand Yves Saint Laurent is known for its impeccable fashion and its high quality cosmetic products. Packaged in tubes and bottles of gold, Yves Saint Laurent shines when it comes to their gold standard face products. With four high performing YSL foundations, the brand leads the way in innovation and luxury.

Lord and Berry

Amongst the elite beauty brands of the world, there are some, that strive simply to provide you with a luxurious makeup experience. These brands are admirable and deliver beauty products that exude excellence. But then there are brands that hope to give you a bit more. A full style experience that incorporates beauty and fashion into the heart of the brand. For Italian fashion brand Lord and Berry, that is exactly the goal and they have been achieving it since 1992.

Jane Iredale

Where skin care meets makeup is where youll find mineral cosmetics brand Jane Iredale. The self-titled brand, founded by Jane Iredale was created just over a decade ago when the entertainment professional saw a need for makeup that was both good for the skin and solved womens beauty problems. From there, Jane launched Jane Iredale mineral makeup in 1994 and the brand has been growing ever since.