Ecco Bella is the brand that seeks to reinvent beauty. With its name meaning “Behold Beautiful”, this eco-conscious and all natural cosmetics brand is dedicated to creating pure, beneficial, and sustainable beauty products for creative, passionate, women around the world.
The Story Behind Ecco Bella
Ecco Bella was founded by eco-conscious social entrepreneur Sally Malanga. After a chance encounter with a colleague, and a once in a lifetime needed opportunity to witness animal trials in cosmetic testing, Sally set out to create a natural beauty brand of her own. The idea behind this natural beauty brand was to create products that consisted only of naturally sourced ingredients, and that were absent of animal testing. From there Ecco Bella, a better way to beauty was born.
The core mission behind Ecco Bella is two-fold. First, Ecco Bella is dedicated to fusing beauty and compassion in all aspects of the brand. From their commitment to providing knowledge to consumers about chemicals in cosmetics and animal testing, to their diligence in only sourcing the finest, purest, natural ingredients in each product, Ecco Bella is a beauty brand that defines itself on the truth in beauty. With this commitment driving the brand, the second aspect of the Ecco Bella line is focused on delivering simple yet powerful products. Ecco Bella achieves this first by creating a small high performing product line that is more focused on quality than it is on quantity. And then, by ensuring that behind each and every Ecco Bella product is a potent formulation of herbs, oils, nutraceuticals, and flowers.
Popular Ecco Bella Products
Ecco Bella FlowerColor Natural Liquid Foundation: The Ecco Bella FlowerColor liquid foundation is the one and only foundation of the Ecco Bella line. This Ecco Bella foundation is designed to work as a skin treatment, sunscreen, and foundation in one convenient and powerful formulation. The lightweight texture of the Ecco Bella liquid foundation glides on smooth providing natural buildable coverage. Within this Ecco Bella liquid foundation, you’ll find an organic formulation that is packed with a number of skin benefiting ingredients. First, the Ecco Bella liquid foundation contains SPF 15 that protects against both UVA and UVB rays of the sun. The Ecco Bella liquid foundation also contains herbs and antioxidants that protect the skin against environmental free radicals. You’ll also find skin nourishing ingredients like aloe vera and saccharide isomerate that work to hydrate the skin and lock in moisture. It’s also great to note that this powerful Ecco Bella liquid foundation is gluten and paraben free and vegan.
There are currently 7 shades of the Ecco Bella FlowerColor Natural Liquid Foundation available. While this range is limited, the shades of this Ecco Bella foundation cover quite a variety of skin tones. Starting with the lightest Ecco Bella foundation shade of Ivory Porcelain and ending with Mocha, each Ecco Bella shade is very neutral and doesn’t contain any overly obvious cool or warm undertones.
Ecco Bella FlowerColor Natural Mascara: The Ecco Bella FlowerColor mascara is one of the brand’s most popular products. This could be attributed to the fact that Ecco Bella claims its mascara is the purest mascara available on the market. Inside the Ecco Bella mascara’s all natural formulation, you won’t find any of the usual ingredients that cause irritation like lacquers, shellac, and alcohols. Instead, in the Ecco Bella mascara, you’ll find a gentle water-resistant formulation that contains natural clay and iron oxides coated in flower wax. As per usual with Ecco Bella products, the Ecco Bella mascara is gluten, fragrance, and paraben free and vegan. What’s great about this Ecco Bella natural formulation is that is gentle on the eyes while still providing luscious lashes. The Ecco Bella mascara works to volumize and lengthen each lash instantly providing you with gorgeous, naturally dramatic eyelashes.
Ecco Bella FlowerColor Lipstick: It’s hard to find a multitasking lipstick but that’s exactly what this Ecco Bella FlowerColor lipstick is. Working as both a lipstick and a lip balm, the Ecco Bella lipstick is the go-to product for those who want the beauty of a lipstick but prefer the benefits and comfortability of a lip balm. The secret behind the Ecco Bella lipstick is its conditioning formulation that is packed full of waxes, oils, and minerals. Each Ecco Bella lipstick is creamy and glides onto skin with ease, moisturizing all day without flaking. You can find the Ecco Bella lipstick available in 17 natural shades of pinks, browns, plums, and berries.