Au Naturale Cosmetics is an organic mineral cosmetics company that is a recent addition to the ever-growing mineral cosmetics market. Founded just a few short years ago, the 100% vegan and cruelty-free Au Naturale Cosmetics continues to handcraft their organic beauty products in small batches with the hope of revolutionizing the face of makeup.
The Story Behind Au Naturale
Au Naturale Cosmetics was founded in 2011 by Ashley Prange. A woman well versed in the harmful chemicals contained in most traditional makeup brands, Ashley set out to find a high performing organic cosmetics line. When her search came up short, Au Naturale Cosmetics was born.
The main philosophy behind Au Naturale Cosmetics is to design a truly organic makeup line that works well for sensitive skin and doesn’t sacrifice performance, quality, or vibrancy for the health and wellness of women. Overall, Au Naturale Cosmetics dedicates every aspect of the brand and the mission to a wholehearted commitment to healthy sustainable beauty. With that mission as the driving force behind the brand, in just a few short years Au Naturale Cosmetics has created a robust natural cosmetics line consisting of modern and organic beauty products that fulfill this need. At Au Naturale Cosmetics, each and every product is produced with locally sourced ingredients, handcrafted in Green Bay, Wisconsin, and shipped all over the world.
What truly sets Au Naturale Cosmetics apart in the mineral cosmetics industry, is the brand’s commitment to revolutionizing the beauty industry as a whole. Au Naturale Cosmetics leads the clean beauty lobby that advocates on behalf of consumers and calls for honest, transparent beauty companies. In short, Au Naturale Cosmetics wants to end ambiguous labels on beauty products. And taking their philosophy of “meaningful makeup” a step further, Au Naturale Cosmetics donates ten percent of the company’s sales to a non-profit organization that supports children’s education in Zambia.
Popular Au Naturale Products
Au Naturale Powder Foundation: To start the line-up of vegan brand Au Naturale is the Au Naturale Powder Foundations. This Au Naturale loose mineral powder foundation is available in 13 shades ranging from Porcelain to Goa and covers a wide variety of skin tones and complexions. Each shade of the Au Naturale Powder foundation is formulated with the signature Au Naturale mineral blend of zinc oxide, mica, titanium dioxide, and iron oxides. The Au Naturale Powder foundation is designed to provide buildable medium to full coverage that conceals most skin imperfections including more serious skin conditions like acne, rosacea, and psoriasis. Once applied, the Au Naturale powder foundation settles down to a soft matte finish giving skin a perfectly flawless airbrushed look.
Au Naturale Cream Blushes: Another popular Au Naturale face product is the Au Naturale Cream Blush. These bright and vibrant Au Naturale blushes are packaged in sleek and convenient tubes allowing for an easy and targeted application. Within the standard Au Naturale formulation, the cream blushes provide an extra boost of nourishment with the addition of hydrating skin ingredients Jojoba and Castor oil. You can find the Au Naturale Cream Blushes available in 9 highly pigmented shades with a range of neutral, berry, red, orange, pink, and purple colors.
Au Naturale Lipsticks: When it comes to lip products, the Au Naturale lipsticks are definitely the products to note. The Au Naturale lipstick boasts an extremely hydrating formula that is packed with a number of nourishing ingredients. Each Au Naturale lipstick contains a potent blend of avocado oil known to moisturize and promote collagen production, cocoa butter to protect and soothe, and macadamia nut oil which is known for its reparative and restorative properties. With this robust formulation, the Au Naturale lipstick not only to provide a boost of vibrant color to lips but help to treat and improve the health of lips as well. There are currently 12 alluring shades of the Au Naturale lipsticks available with pink, berry, plum, and purple options.