Looking for natural and organic skin care, some consumer may wonder if the 100% Pure brand may be the right choice for them. The company was founded in California (in a farm house, according to the manufacturer), with the goal of providing cosmetics and skin care products that don’t have toxins or other harmful chemicals, and are cruelty-free. With so many organic and natural skin care brands on the market, however, it’s important to carefully review the ingredients in 100% Pure items, to ensure they will actually help your skin. This is especially true since there is still so much consumer confusion about what “organic” and “natural” actually means. Therefore, it’s a good idea to speak with a dermatologist before using 100% Pure products and to conduct an overnight skin patch test.
How 100% Pure Works
100% Pure does not focus on any specific ingredient or skin concern. Instead, the company’s goal is to help consumers avoid toxins that may be present in mainstream skin care brands. Further, the company’s product line is an option for consumers who feel strongly about animal testing and wish to only use cruelty-free products. As such, 100% Pure may also be viewed as a lifestyle brand.
However, though 100% Pure products may satisfy consumers’ desire for natural skin care products, the formulations may not produce substantial results for individuals with severe skin concerns. For example, consumers with deep wrinkles or age-related loss of facial volume may need professional skin treatments (like intense pulsed light therapy and dermal fillers) to see meaningful results.
100% Pure Ingredients
Although 100% Pure offers products with natural extracts and ingredients, it’s vital to carefully assess the formulations as that’s the only way to avoid an allergic reaction or other potential side effects.
- Brightening Facial Cleanser: This face cleanser from 100% Pure was developed to cleanse the skin while producing a brightening effect. Some of the ingredients in the formulation include aloe juice, to soothe the skin; coconut oil, to moisturize; licorice root, for its skin calming benefits; and bearberry for its skin balancing properties. The skin lightening effects are achieved with ingredients like vitamin C and kojic acid. The cost of this 100% Pure cleanser is $35 for six ounces.
- Aqua Boost Hydrating Mask: 100% Pure formulated this face mask to nourish the cells with vital moisture. The formulation includes ingredients like rose water, to hydrate the skin; vitamin E, to repair skin damage; green tea, which is high in antioxidants; cucumber extract, for its hydrating and skin calming benefits; as well as hyaluronic acid, to draw moisture to the application site. With a price tag of $35 for 3.4 ounces, this mask from 100% Pure is quite affordable.
- Brightening Serum: This skin lightening serum was developed by 100% Pure to target skin pigmentation issues with organic botanical extracts. Some of the ingredients include pomegranate seed oil, to repair damage with antioxidants; kojic acid, to brighten skin; vitamin C, to address skin damage and pigmentation issues; and Japanese honeysuckle, which acts as a preservative. The Brightening Serum is one of the more expensive products in the 100% Pure lineup, with a price tag of $45 for just one ounce.
- Organic Argan Oil: The argan oil from 100% Pure is just what it sounds like – pure oil with no other ingredients. Argan oil is generally valued for its ability to moisturize the skin and in part for its antioxidant content. At a cost of $35 for just 1.6 ounces, this 100% Pure argan oil isn’t the cheapest on the market.
Where to Buy 100% Pure Products
Items from the 100% Pure line may be purchased directly from the manufacturer, as well as from a number of third party online retailers. However, purchasing directly from the company will ensure that the items are covered under the manufacturer’s returns policy.
100% Pure Side Effects
Serious side effects are not believed to be a major concern with 100% Pure products. However, some individuals may experience an allergic reaction to some of the botanical extracts in the company’s products. Therefore, it’s vital to perform an overnight skin patch test to avoid a serious allergic reaction to 100% Pure products.
Additionally, some skin experts suggest that Japanese honeysuckle may act similarly to parabens; thus raising additional safety concerns.
100% Pure Reviews
100% Pure reviews are generally positive, and don’t raise major red flags about serious side effects. However, some consumers have complained about an apparent lack of effectiveness of some of the formulas. This is a very important point, but also a slightly misleading one because it’s difficult to say what the reviewer’s skin condition was.
For example, a customer who is 20 years old will likely have a different experience from someone who is 50 and may need professional skin treatments to get rid of wrinkles and hyperpigmentation. Therefore, 100% Pure reviews must be taken with a grain of salt.